Blogging is one of the single most effective marketing tools for estate planning attorneys. Incorporating elements of a website, a newsletter, a press release, a television or radio show, a blog is an elegant, substantive, tasteful, and inexpensive way to grow your practice. A good blog will drive up your search engine rankings, give you credibility as an authority in your field, help prospects to discover you, and enhance your relationships with existing clients and referral sources. And the costs are next to zero. No printing. No postage. No advertising. It all sounds great, except for one thing — you have to write.
Read More...

Jenni Buchanan is a writer who has worked in the legal arena since 2002, including the past several years as a paralegal with a prominent estate planning law firm in Southern California. As a writer, Jenni has been published in both the professional and literary fields, and coached others in improving their own writing skills. As a paralegal she has met with clients, drafted trusts and estate plans, and organized seminars. Jenni graduated with a B.A. in English in 1997. Visit Jenni’s Blog!